You know dear readers, my robotic brain is capable of generating hundreds of great ideas per day. I don't bother to follow up on most of them simply because I do not have the time and, more often than not, another great idea is just a few seconds away.I was thinking about how console game content downloads allows the end user to always have the latest version and content without having to much of anything. Video game producers are producing additional story lines, new weapons, new maps, songs, etc. Can you imagine playing Grand Theft Auto and the billboards update in real-time? I know Second Life is already doing this as well as quite a few online games.
But it looks like my idea was already stolen. In October last year, billboard ads featuring Barack Obama appeared in Burnout Paradise, which was released in January. EA confirmed that the Obama campaign paid for the advertisements, marking the first time that a US presidential candidate has bought in-game advertising.
Pretty cool, non-the-less.
Folks, this is Johnny Newsmaker signing off. We now return you to your regularly scheduled programming… "[Insert Product Placement Here]" only on Ranting-TV…
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